Branding, Packaging & Web Design for Beauty, Fashion & FMCG Brands

I help founders turn their ideas into brands that connect, stand out, and sell through thoughtful strategy and design.

Your brand’s story deserves design that speaks for it.

You’ve put your heart into your business; now it's time for your brand to tell that story. From strategy to visuals, I help founders shape branding, packaging, and websites that reflect who they truly are. With intention, authenticity, and meaning at the core. Because your brand deserves more than just good design. It deserves to be seen, felt, and remembered.

Peek the portfolio

Brand Strategy / Identity / Print / Digital / Packaging Design / Web Design / Art Direction /

Brand Strategy / Identity / Print / Digital / Packaging Design / Web Design / Art Direction /

Trusted By 50 +
Founders Worldwide

8 +
Years Of Experience

  • Presoi

    "I’ve known Shivani for many years and have always admired her keen eye for design and deep understanding of branding. She truly takes the time to grasp the founder’s vision and translates it seamlessly into reality. When I founded Presoi, I knew she was the right choice for my branding and packaging design. The results exceeded my expectations, and everyone who encounters the brand says the same. I’m thrilled with how everything turned out. I highly recommend her to anyone starting a new brand. She made the process effortless for me."

    Dipesh Patel/ Founder of PRESOI @presoiofficial

  • Green Element

    “I’m glad we found each other. Shivani has given a different direction to our brand, and my thought process has changed a lot towards my own brand. I’m handling my work differently, and the whole experience from start to end was very easy and pleasant. She has been a thorough professional from day one. I like the way she works.”

    Pretti Mittal / Founder of Green Element @greenelement.in

  • Madhyama

    “I am delighted with Shivani’s work. She is very professional, organized and efficient. She understood our requirements precisely and designed our logo accordingly. Throughout the design process, she asked us the right questions to understand who we are as a brand. She was able to capture everything I wanted for my new company. We will recommend her work to others. Wishing her all the best. Thank you so much.”

    Deeksha Badhalia / Founder of Madhyama Jewellery @madhyamaofficial

  • SEFT

    "Working with Shivani has been a phenomenal experience. She is the one who designed my logo for the digital learning platform (SEFT). I have had only one single meeting through which she could imbibe my design needs. She was very prompt and quick with her work, so I decided that she will be the one to design our website.”

    Siddhi Mapxencar / Founder Of Seft & MapxencaRS @seftlearning

  • Raagsutra

    “When I saw the new design, I was so glad I chose Shivani to do the rebranding. It was exactly how I wanted it to be. Minimal yet impactful. I loved how she added each and every little detail to the design adding a whole new meaning and value to the brand name.”

    Sakshi Jetani / Founder Of Raagsutra @raagsutra

  • Italiya Jewels

    “I’m beyond impressed with Shivani’s work. Before I met Shivani, I worked with several other graphic designers to rebrand my brand Italiya Jewels. However, no one was able to capture my vision the way she did. She has the ability to listen carefully and filter out the noise in order to convey a clear and concise message for the brand. Shivani provided me with more than beautiful designs, she provided me with a deeper understanding of my brand that I will carry with me as I continue to grow. I would highly recommend working with her. You can be sure you are in the right hands.”

    Mahendra Italiya / Founder of Italiya Jewels @italiyajewels

Meet the
Designer

I get it! As a business owner myself, I know how much your brand means to you. That’s why I approach every project as a creative partner, not just a designer. Together, we’ll craft branding and packaging that feel authentic to you, connect with your audience, and help your products shine in the real world.

Shivani Raithatha - Brand & Packaging Designer
brand values, branding, brand strategy, packaging design, typography, colour palette, brand naming, shivani raithatha, hesthetic, green element, madhyama, seft learning platform, raagsutra, branding consultant, branding expert, fashion branding, f&b
brand value, branding, brand strategy, packaging design, typography, colour palette, brand naming, shivani raithatha, hesthetic, green element, madhyama, seft learning platform, raagsutra, branding consultant, branding expert, fashion branding, f&b

My 4 Step Process

  • We start with a deep-dive branding questionnaire where I get to understand your brand, your goals, and your vision. This helps us align on the strategy, tone, and direction so every design decision reflects who you are and what you want to achieve.

  • Next, I dive into market research, audience insights, and industry trends. Using this knowledge, I brainstorm and create concepts that are unique, thoughtful, and aligned with your brand’s identity. Giving you options that truly stand out.

  • Once a concept is chosen, I bring your brand to life. This includes crafting your visual identity, packaging, and digital presence with attention to detail, consistency, and impact; ensuring your brand not only looks beautiful but communicates your story effectively.

  • Once the above is completed, I provide all your brand assets in a format that’s ready to use; whether online, on the shelf, or in marketing materials. I also offer guidance on how to apply them, so your brand feels cohesive and confident from day one.

Are you ready to invest in your dream business and take one step further?

In today's highly competitive online world, your ideal client has an abundance of options to choose from.
As your brand consultant and designer, my goal is to ensure that your brand is the one they choose over all others.
Together, we can craft a brand that not only speaks to your target audience but also makes them feel understood and valued.

Elevate Your Brand With My Tips and Insights!

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