H Vithaldas Jewellers
REBRANDING / BRAND IDENTITY / PRODUCT PACKAGING / PRINT
THE CLIENT
For over 161 years, H Vithaldas Jewellers By Satish Kumar has stood as a symbol of legacy and craftsmanship.
Now in its fifth generation, this family-owned brand continues to blend royal heritage with modern sensibilities, creating exceptional polki, diamond, and gold jewellery.
Specializing in manufacturing, retail, and bespoke designs, H Vithaldas Jewellers is known for transforming precious gemstones into timeless heirlooms. Each creation respects tradition while embracing contemporary elegance, balancing intricate detail with modern style.
Their jewellery doesn’t just adorn, it tells a story.
A story of legacy, artistry, and generational beauty.
THE BRIEF
To refresh the brand identity to capture H Vithaldas’ evolution. The new image needed to honor its deep-rooted traditions while embracing a modern, sophisticated outlook.
HVJ Logo | Design By Shivani
HVJ Brand Stationery | Design By Shivani
THE CHALLENGES
One of the main challenges in this rebranding project was striking the right balance between heritage and modernity. H Vithaldas Jewellers has a rich legacy, and it was important to honor that tradition while creating an identity that felt relevant and sophisticated for today’s audience. Choosing the right typography, color palette, and brand symbol required careful consideration to reflect both timeless elegance and contemporary appeal.
THE APPROACH
I drew inspiration from Hyderabad’s architecture and the regal lifestyle of the Nizams, focusing on their intricate detailing and elegance. Alongside this, I studied India’s jewellery culture, motifs, craftsmanship, and traditions, to create a visual language that feels both rooted in heritage and refined for modern sophistication.
Look Book Catalogue Design
Credits
Brand Identity & Stationery Design: Design By Shivani
Photography: HVJ